Meet the most well-known singer and artist at GROWING PAINS | With a name like Golden, it’s hard not to feel confident |
. Born Golden Landis Von Jones, the California native chose the self-described moniker 24kGoldn to emphasize his golden purity. The young rapper made his debut in 2018 when his song “Valentino” attracted the attention of his potential label. The artist has been releasing hit after hit ever since, including his most recent effort, El Dorado.
Although it took a minute for TikTok to propel “Valentino,” it played a significant role. The musician and his team held a funeral dinner for the song just a few weeks before it found liftoff, after months of poor performance. Golden declares, “I had just gotten my wisdom teeth out, and I was laying in bed, checking out my various songs on TikTok, seeing how many videos had been made to them, and ‘Valentino’ had maybe 10,000 videos.” It was “crazy” because I had just gotten my wisdom teeth out. That was pretty cool to me. I had to wipe my eyes to make sure I was seeing the 12,000 videos in the song the next morning, and that was it. I had my first hit with it.
The young rapper carries himself with unbridled self-assurance and is well-versed in the virtues of perseverance. Gold-en promoted his song “City of Angels” as a single until it was included on every Spotify playlist, despite the label’s negative feedback. Golden explains, “I went on TikTok, and I found this guy named Illusion, and I had him do a remix to it.” After that, I came across these children and asked them to dance to it. Then I just started paying people to do it, taking about $3,000.
“I’d seen a friend from high school a while back, and I asked him, ‘What’s the biggest change that you noticed in me since then and now?'” Golden, who will release a deluxe version of El Dorado later this summer, followed by a tour this fall, shares that this self-confidence is not a new trait for him. He laughs, saying, “I’d seen a friend from high school a while back, and I asked him, ‘What’s He added, “I don’t know.” To be honest, it’s kind of weird. You used to be always self-assured, but you never really had a good reason to be that way. And now I suppose it makes some sense.'”
Golden doesn’t care what people think of him in this new, multifaceted music consumption era. He reaffirms that the labels that people attempt to place on you are not new. “Back in 2015, 2016, 2017,” he shares, “everybody used to say if you made music and put it on SoundCloud— no matter how good your music is—you would be labeled as a SoundCloud rapper.” That was thought to be a bad thing. He goes on to say that he will be on whatever the next popular platform is because “at the end of the day, you shouldn’t be judged on the platform your music is popular on—you should be judged on the quality of your music.” “I don’t let it bother me,” he says.