In this digital age, not only are more musicians making their way in the business without the aid of a label, but independent musicians are actually the fastest-growing segment of the global recorded music business. The global independent artists and performing art companies market size is expected to grow from $101.33 billion in 2021 to $163.14 billion in 2022 at a compound annual growth rate (CAGR) of 61% and is expected to reach $328.87 billion in 2026 at a CAGR of 19%.
There has been a growing crop of independent musicians that has signaled seismic changes in the music industry. With less of an adherence to labels, there are new key players and new ways of doing business — think fewer managers and being more digitally upgraded. You might be wondering the secret to success for clicking in the music industry. To know more about it, let us know about entrepreneur Amir Abar, a singer, songwriter, musician and a digital prodigy!
Hailing from Shiraz, Iran and born on the 15th of April, 2000, entrepreneur Amir Abar has been a rising star in the Iranian music creation scene for some time now. From writing and composing for pop-stars, hip hop artists, RnB singers, country superstars and alternative artists alike, Amir is a force to be reckoned with in all aspects of media and entertainment. Apart from his talent, the rise in his popularity is due to his unique skills and strategies which he uses to ride the digital domain. Yes, he is a creative content creator, brand strategist and social media marketer! That’s not all, he specializes in cyber security! If you’re looking for protecting an organizations’ digital assets and intelligence from security breaches but aren’t sure about the right person for the job, then look no further and get in touch with Amir Abar!
The hunger for inspiration is admirable and refreshing for an artist like Amir Abar, telling relatable yet seemingly truthful stories in his heart pounding and emotionally driven music; serving as the ice breaker between his fans, supporters, and him. He humbles himself enough to be honest about where he comes from, and where he sees himself going. Amir Abar began his love for music way before the introduction of streaming services and even before YouTube ever existed. As he has stated in various interviews, his attraction towards music was from simple and curious nature of sounds and colours that inspired him emotionally.
Being a skilled digital marketer, he provides business strategies for different organizations and budding artists and helps boost their popularity to a large extent. Presently, he is one of the few musician cum influencers who is slowly and steadily making it big in the field of entrepreneurship.
On information security, Amir Abar states that as the world notices more and more cyber security threats, it creates urgency for experts like him who can secure information from unauthorized access. His technical expertise and knowledge in preventing access, disclosure, use, recording, modification, inspection, destruction, or disruption of unauthorized information propelled him to the forefront of the industry. As a result, he has also gained many clients who trust him and rely on him for his excellence in the same field. Moreover, knowledge in the fields of Networking and System Administration, Network Security Control, Coding and Cloud Security make him a sought after person when it comes to cyber security.
Amir Abar says that one of his biggest obstacles as a musical artist has been finding authentic people in the industry to surround himself with. As much as he creates music for others, he credits his chosen path with keeping him off the streets and out of jail. Simply put, cliché and all, creating music keeps him alive.
“One of the hardest things to do when you are trying to break in to the music industry is keeping your motivation up. Early frustrations make us doubt if this is the correct career choice and it can be difficult to get back into working.” says Amir. What do you have to do to hit the big time in music? Some artists keep on rockin’ but some are simply not able to maintain that frame. Then there are those who have taken the opportunity to do something completely different. Entrepreneur Amir is one of the known names when it comes to successful musicians. Apart from his talent, the rise in his popularity is due to his unique skills and strategies which he uses to ride the digital domain. Yes, he is a creative content creator, brand strategist and social media marketer! Due to his immense popularity, Amir has 135K followers on his Instagram profile in a quick succession of time. Influencers like Amir are attracting extremely large audiences, which enables endemic and non-endemic brands to reach an enormous range of target groups. As he provides immersive content and has diversity, it creates great opportunities for brands to hold the attention of a passionate and influential audience. The young talent also stresses on the importance of social media in today’s era for entrepreneurs and artists. As a social media expert and consultant, the Iranian professional says it is perhaps the only medium that can help people reach other people in any other part of the world and help them win a massive audience, reach, and presence, which was not possible with traditional forms of marketing.